About Us

Imagine The Good unites award-winning filmmakers, activists, artists, educators, musicians, marketers and business people and leverages their broad experience.

Margaret, Cheryl, and Bonnie

Margaret, Cheryl & Bonnie
Imagine the Good is a California multimedia social enterprise engaged in the business of film production, distribution and marketing. The company is operated by a team of individuals with a wealth of experience in film and marketing, personal growth, and social activism.

Cheryl Ingram Gould (PDF)
Bonnie Kelley (PDF)
Margaret McAllister (PDF)

The Heart to Lead Team in Sedona, Arizona

From left to right: Patricia Eder, Cheryl Gould, Bonnie Kelley, Rama Vernon, Connie Eberhart, Mike Brueggemeyer, Margaret McAllister, Sonia Weksler

Not pictured: Cathy Gould-Turetsky, Chris Gould, Susana Wolds, Alice Lemon, Brad Comann, Sabrina Fraley

Cheryl's photo Cheryl Ingram Gould
Cheryl is the producer, art director and liaison between the creative, production and marketing teams. She is also co-owner and founder of Aviatech, an award-winning interactive advertising agency. Cheryl is an EMMY award-winning producer/art director for commercials, PSAs, documentaries, corporate films and music videos. Her cause marketing credentials include a 45-minute, 3-screen multimedia show for MADD and a year-long documentary project that explored the indigent healthcare conditions in So. California which earned her a first place Edward L. Bernays Award from the Public Relations Society of America.  She also includes American Legacy Foundation, Avon Breast Cancer Walk and United Way among her social marketing clients. Cheryl is an active member of Women in Film (WIF) and the International Documentary Association (IDA).

Bonnie's photo Bonnie Kelley
Bonnie serves Imagine the Good in several areas of creative exploration: fundraising, promotion, marketing, networking, product development and educational outreach. Her background is diverse. Bonnie is the Co-Founder of Evolutionary Women, and a published author: Tinkerbell Jerusalem and Conscious Choices: An Evolutionary Woman’s Guide to Life. Bonnie lived abroad for eight years. She speaks French and German and taught French at an American School in London. Upon returning to the United States, she became a Genetic Counselor in the Department of Medical Genetics at the Harbor-UCLA Medical Center. Bonnie is a community organizer, group facilitator and inspirational speaker. She worked with Barbara Marx Hubbard for ten years and is a founding member of the Santa Barbara Conscious Evolution Community. Bonnie considers herself "a spiritual activist for social change."

Margaret's photo Margaret McAllister
Margaret serves as the writer for ITG documentaries and the creative director/writer for the marketing, advertising and websites created to support each film. An award-winning professional, Margaret has 30 years’ experience in corporate video, commercials and PSAs, traditional and interactive advertising, and websites. She has worked on a number of socially conscious accounts including MADD, Waitt Family Foundation, and American Legacy Foundation. Margaret served as EVP/Creative Director at Aviatech and headed up the creative departments at traditional advertising agencies including more than a decade as principal of her own firm. She has won numerous international, national and regional awards as well as an EMMY nomination for her work with the YWCA. Margaret has been active in community service including the Leukemia Society, Cancer Society, and the Sacramento Children’s Home. She is currently the Governor for the American Advertising Federation District 15, which encompasses Southern California and Southern Nevada.